Busy Buddy Bouncy Bone

As the pup turns one tomorrow we stopped by our local pet stores to pick up a few gifts including the Busy Buddy Bouncy Bone (below), as well as the Cuddlies Stingray and a Tuffies Octopus.

We've previously bought Dougal many of the 'Busy Buddy' toy range and have found that he really likes all of them (will review the rest as soon as possible, but essentially there is a treat ball, 'squirrel buddy' and football boy all of which you can fill with food).

Not sure if it's just the food (as he has other treat balls but loves these the most), or perhaps there is some scent to the purple rubber, but either way, they're a big hit. So hopefully the busy buddy bouncy bone will be too.
UPDATE: After 2 days, this toy has proved to be a hit as it is relatively long lasting and you can actually put other food types on each end of the bone. For instance, we bought some raw hide smoked 'Pringle' like crisps which Dougal pretty much ignored after the first sniff, but if we put them on this toy, he is determined to chew them. Success!

Dougal rates this toy: